Boston Interactive in Charlestown, MA | Web Design

Boston Interactive

Boston Interactive (formerly Boston Web Design) is a web marketing firm focused on developing and creating web strategies and business solutions for online marketing success.
Founded in 1999, Boston Interactive has successfully implemented custom interactive solutions for hundreds of clients ranging from mid-sized organizations to Fortune 500 corporations. With experience and expertise spanning across numerous industries including healthcare, financial services, food & beverage, technology, and non-profits, Boston Interactive's customized approach and award-winning services span the strategic, creative, architectural, development, and optimization of an organization's interactive presence.
Far too often, websites follow an "organization-out" approach to website design, where they provide an abundance of information in an unorganized format, relying on each individual user to sift through and make sense of it all. The “user-in” approach is just as it sounds; it’s an approach to design that focuses on the different users of the website and how they each would navigate and expect content to be provided in order to complete specific tasks.
Services:
Boston Interactive offers a variety of professional services for all your interactive business needs. Whether you need a simple professional Web presence or an intranet with sophisticated data manipulation and enhanced interactivity, Boston Interactive will create the solutions to make a powerful impact for your business.
Web Design Services:
Your website is one of the most important communication vehicles for your business. A website rich in timely and informative content can effectively promote your brand message and deliver a compelling and positive experience for your customers.
Boston Interactive provides design and development services that support the user-centric design methodology. This is a methodology that follows a 'user-in' approach to design as opposed to 'company out' that many of today's websites focus on. Using the user-centric approach we can focus on converting site visitors to customers.
Our website design services range from custom graphics reflective of your unique brand image to advanced design elements which deliver high-impact user experiences.
Our website development services utilize the latest Internet technologies to create dynamic websites running with optimal performance levels.
Website Maintenance
A well-designed website that is content-rich is a great starting point for any web presence. However as your business evolves, your website requires routine content updates to keep your content fresh and your visitors returning.
Boston Interactive offers a variety of options for your website maintenance, and we can tailor a website maintenance solution to fit your organization's needs.
Email Design and Email Marketing Services:
E-mail newsletters are an excellent low-cost marketing strategy to help your organization build positive relationships with your customers and drive quality visitors to your website. E-mail newsletters reach out to people without being intrusive, and at the same time, can strengthen customer loyalty by keeping them engaged and informed. They can dramatically increase your sales and profits by enhancing your brand awareness and providing a platform for your organization to promote thought leadership or market your products and services.
From drafting the initial campaign concept and strategy roadmaps to creating e-mail design and execution, Boston Interactive’s highly skilled eMarketing team has developed hundreds of successful e-mail marketing campaigns for our clients ranging from mid-sized organizations to Fortune 500 corporations.