ISM Strategic Marketing, Inc. in Boston, MA | Marketing

ISM Strategic Marketing, Inc.
ISM was founded as a travel and leisure consultancy in 1984 under the name Irma S. Mann, Strategic Marketing, Inc. We offer a business-first, results-oriented approach driven by research, strategic insight and an outstanding creative product. We combine big agency branding expertise with a consultant's understanding of the travel and leisure category.
There's a pearl of wisdom in the movie "The Untouchables," when Sean Connery, playing a grizzled Irish cop, advises the rookie Untouchables before a gun battle: "Don't watch for what you think is going to happen. Don't watch for what you think might happen. Just watch what is happening." Brands For Life (TM), our strategic planning process, is all about what is happening. We help you and your brand succeed in the real world. Which doesn't stand still. Our method involves research, strategy, planning, execution, measurement, learning and adaptation. And as our case studies will show you, it results in results. Brands for Life (TM). Don't think of it as a snapshot of your brand at one point in time. Think of it as more like film that keeps moving - just like real life does.
Services. We are not in the advertising business. We are not in the direct marketing business. We are
not in the Internet business, or the TV, radio, CRM, or billboard business. We are in the conversation
business. Our job is to start a conversation - that leads to a dialogue that leads to a transaction that leads
to a continuing relationship. Sometimes the conversation starts with a brand positioning. Sometimes with
a TV spot. Or a interstitial on the web. Or a custom magazine. Or a mime in lederhosen juggling ferrets on
a street corner. It doesn’t matter exactly how we say hello. The important thing is to get the conversation
started, and keep it going.
List of our services:
Strategic Planning/Research/Brand Identity and Development/General and Interactive
Media/Advertising/Design and Graphic Identity/Direct Marketing/Custom Publishing/Interactive
Marketing/Database Marketing/Partnership Marketing/Marketing Promotions/Loyalty Programs/Public
Relations/ Consulting Services through the Prism Partnership