Pirozzolo Company Public Relations in Wellesley, MA | Marketing Companies

Pirozzolo Company Public Relations
We’re a media-savvy international PR firm that knows how to find the news in what you do.

We deliver access to both traditional and new media. We help you shape and refine your message, pave the way for new products by gaining third-party endorsements, build awareness, maximize the value of your brand and ... should a crisis occur ... we help you protect your image and guard your brand.

We Make News for Our Clients
We discover and develop the big news value in what you do, generating coverage in major media such as The Wall Street Journal, TIME, Forbes, Institutional Investor and more. In the rapidly changing communications world, we participate in the opportunities offered by blogs, social media and other emerging popular media to reach and influence your clients, customers, shareholders and other constituents.

We Deliver Global Access
We worked with the government of Vietnam to reconcile relations with its former adversary and gain access to open trade with the US. We helped foster trade with Japan and Canada’s Atlantic Provinces, and we introduced US businesses to high-tech manufacturing partners in China. In the Middle East, we positioned New England’s biggest hotel design firm as a leader in Saudi Arabia, Qatar and the United Arab Emirates.
On the consumer side, we promoted Yoggie’s PC security software and WhiteSmoke’s advanced grammar and spell check program … two hot products created in Israel.

We Go Beneath the Surface of High-Technology PR
Every successful new technology, from an enterprise solution or a consumer product, has an impact on the way we live. We find that impact to create relevancy and win press endorsement.
When Metcalf & Eddy worked on the NASA Space Shuttle Program, we got the media to cover the artistry of our client’s engineering. That coverage attracted thousands of job candidates from the nation’s top engineering schools. We demonstrated how advanced treatment of water and wastewater benefits the voters who pay for public works projects. We arranged for Metcalf & Eddy to advocate for activated carbon treatment at US EPA hearings.
For PeerApp, Inc. we repositioned peer-to-peer file transfer – known mostly for illegal activity and copyright infringement – as a positive solution that increases Web access and lowers costs for the people of Africa, South America and Asia.
When Trayport, Ltd. (GFIG/Nasdaq), whose software handles 85% of all carbon trading in the EU, wanted to penetrate the US market, we attracted 66 journalists to a New York event titled “Is Carbon the Next Big Thing for US Business?”

We Start Up the Start-Ups
We introduced Wright Express Corporation to CBS News, and the coverage generated venture capital funding for this motor fleet IT and credit card company. We managed public and media relations campaigns for two emerging companies in the emerging biometric security sector: Morpheus Technologies and Acuity Market Intelligence.

Institutional and Retail Financial Services
In the retail financial services sector, we created news stories and arranged interviews that showcased the unique capabilities and reputations of Legacy Financial Advisors; Atlantic Financial, Inc.; Wellesley Financial Advisors and Wilmington Trust to high-net-worth individuals. On the institutional side, we represented Trust Universe Comparison Service, Citibank, Mass Mutual, Wilshire 5000 and UBS AgriVest.

Dick Pirozzolo, APR
Dick founded Pirozzolo Company Public Relations in Boston in 1980 and has developed an international PR agency whose clients include the governments of Vietnam and Japan and corporations in Israel, the United Kingdom, Germany and China. Pirozzolo company was named the Boston affiliate for HFN Kommunikation, Frankfurt, Germany in 2005.
His 30 years of international experience includes serving governments of Japan and Vietnam well as B2B and B2C clients, including Citibank, Wilmington Trust, United Technologies, UBS AgriVest, Mass Mutual, Trayport Ltd, WhiteSmoke, Yoggie, PeerApp Inc., Morpheus Technologies, Rypos, and Metcalf & Eddy Environmental Engineers.
He is author of three successful nonfiction books on residential construction and of For All the Years, a history of television in New England. Dick was a public relations consultant to WBZ-TV, where he managed the creation and funding of a million-dollar endowment for the performing arts in Massachusetts.
He figured prominently in fostering US-Vietnam trade relations throughout the 1990s. In addition to arranging positive media coverage of Vietnam by the world press, Dick’s bylined articles, photos and op-ed pieces on Vietnam public policy and trade issues have appeared in the Washington Times, Insight, Transpacific, The Advertiser, Beverage World, Vietnam Business Journal, Destination Vietnam, The Boston Sunday Herald (front page), Trade Show Week and PR News.
Dick brings high-level public relations, issues management, and US and Asian business relations skills to every client engagement. His earlier work includes public relations management positions with Boston University, where he was on assignment with the experts appointed by the US federal court during Boston’s court-ordered and controversial school desegregation. Dick was a daily newspaper reporter and continues to write articles for national magazines such as Consumer's Digest, Natural Home and Caviar Affair.
Dick is a graduate of the University of Connecticut and was awarded the Bronze Star for service as a US Air Force captain in Vietnam where he served as a media relations officer for the 7th Air Force in Saigon. He has been an accredited member of the Public Relations Society of America (PRSA) since 1978, and is a member of the PRSA Counsellors Academy. Dick is also a member of the Society of Professional Journalists (formerly Sigma Delta Chi) and the American Society of Journalists and Authors.