Bannon & Co. in Sudbury, MA | Market Research

Bannon & Co.
Reliable Information you can use.. in an easy to understand format

Bill Bannon founded Bannon & Co. in 1986 to offer high-quality, comprehensive marketing research. Bill has participated in hundreds of research projects serving a wide variety of clients in the consumer and industrial fields over the last 20 years.
Whether your goals call for attracting new customers, keeping good customer’s loyalty, introducing new products, or entering new markets, our services can help make an informed decision.
Studies are fully customized to find the required information to meet goals.
Clients use our services to gauge:
Awareness and perceptions compared to the competition's
Effectiveness of communications
Un-met needs of customers/prospects
Receptivity toward new product concepts
Media habits
Demographics profiles and trends
Market share and growth trends
Service quality compared to standards
Research Approach
Studies are customized to meet unique information needs.
We work with each client to:
Establish research goals and objectives to fulfill information needs.
Develop optimal methods to obtain the key information required.
Implement the study in a timely manner.
Analyze the statistical reliability of the findings.
Present key findings in graphs, as well as detailed cross-tabulations, verbatim comments, etc.
Summarize conclusions and offer considerations to achieve goals.
Methods
Bannon&Co. uses a variety of tools and techniques to gather the data necessary for each customized study using one or some combination of the following:
Phone interviews
Mail surveys
SurveyRSVP (online surveys)
In-depth personal interviews
Focus panels
Demographic data analysis
Industry trends analysis
Bannon &Co. has also assisted clients in preparing corporate plans and implementing marketing programs.